The Surprising Truth Behind Things That Seem Identical But Aren’t
Again the question: Why? There are many reasons. Here are the biggest two.
The increasing importance of marketing: The simple fact is after the acquisition of a project, years of rewrites, talent falling in and out, battles over budget, months of pre-production, production, post-production, none of it matters one whit unless the studios can sell the movie. And in an increasingly noisy world with consumers bombarded by advertisers on all sides, a studio’s task of getting the message out about a movie has become harder and harder.
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