The Surprising Truth Behind Things That Seem Identical But Aren’t
Flops make bad things happen.
The 1981 historical epic Heaven’s Gate, subject to massive cost overruns, essentially killed United Artists. The 1987 comedy Ishtar was perceived as being such a bomb, it led to Coca Cola selling Columbia Pictures to Sony.
And a studio exec’s fear is not only based on the prospect of giving a green light to a project that flops; they also have to be worried about passing on a project that turns out to be a big hit elsewhere such as the case of the Twilight movie series to which Paramount once had the rights, but let slip away to Summit Entertainment. That’s over $500 million in box office receipts Paramount could have included in their revenues, but did not because their execs decided to pass on it.
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