The Surprising Truth Behind Things That Seem Identical But Aren’t
Hence the value of similar. The different component should be obvious: the story can’t be exactly the same as the preexisting title, it has to be spun enough to make the consumer think they’ll be viewing something… well… different.
So from a purely marketing standpoint, similar but different is supposed to make selling the movie easier and more effective. That’s the first reason. The other reason lies at the heart of the studios’ decision-making process regarding movie deals:
Fear of making a mistake: Studio executives are afraid to commit to projects because if a movie they’re associated with bombs, it doesn’t bode well for their careers. This is especially true with the current climate where the major Hollywood studios are all part of major corporate conglomerates which means pretty much everything boils down to profits.
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