Unlock Black Friday Success: 10 Surprising Strategies Small Businesses Are Using Beyond Discounts
- A group feedback session for learners working through the same course.
- A guided setup workshop for people buying your templates.
- One follow-up review after a client puts your recommendations into practice.
Keep the promise specific. A 45-minute session on a published date gives buyers something they can plan around. It also lets you account for preparation and follow-up, instead of turning a modest sale into open-ended support.
3. Make a service or experience easy to give
A pottery class, portrait session, or cooking lesson can make a thoughtful gift. The key is making it easy to give now and enjoy later.
Trentham’s Black Friday promotion offered £100 gift vouchers for £80, redeemable against garden visits, memberships, gift-shop purchases, and selected events. Buyers could give someone a choice of experiences without having to pick a date or activity for them.
The idea to borrow isn’t the discount; it’s making an experience easy to give. A smaller business could offer a voucher for a two-hour pottery session, with materials and firing included.
Make it clear what the buyer receives, how the recipient books, and whether there are any extra charges.
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