Unlock Black Friday Success: 10 Surprising Strategies Small Businesses Are Using Beyond Discounts
Choose your offer, then give it a test run
You don’t need to become a completely different business for a weekend.
Remember, one useful offer is enough to start. Give yourself time to promote it, make its value immediately clear, and test the path from landing on your website to completing a purchase.
Once you’ve chosen your offer, make sure your site is ready for Black Friday so customers can follow through to purchase.
Whether they’re buying a product, booking a session, or joining a membership, the promise on your page needs to work – all the way to checkout.
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