Unlock the Secret Branding Tactics Top Brands Use to Dominate Crowded Markets—Number 7 Will Surprise You!
11. Find a Niche
“While several different businesses and services may be aggressively pursuing one demographic, you can find your own untapped market if you look for a specific niche. Finding a sub-subculture in a larger pool may limit your audience growth but it can inspire rabid loyalty. CPAs for homeschooling and accountants for correctional facilities are two examples of lesser-known niches we’ve pursued.”
Bryce Welker, Crush The LSAT
12. Labor for Simplicity
“We like to look at the competition to see what they are over complicating and make it simpler for the user. Whether it’s adding drag-and-drop elements to make a technology easy to use without code or providing better documentation, find ways that you can make features more simple to use.”
