Unlock the Secret Branding Tactics Top Brands Use to Dominate Crowded Markets—Number 7 Will Surprise You!
Diego Orjuela, Cables & Sensors
8. Monitor Your Customer Happiness
“We like to quantify as much information as possible, so we’ll send out surveys to our customers asking them to rank their happiness on a scale of one to 10. This helps us gauge how satisfied they are with our product to better predict attrition rates and come up with retention strategies.”
Chris Christoff, MonsterInsights
9. Get Involved in the Community
“I try to build close relationships within associations and business communities in the niches we operate within. For example in beauty, I’d reach out to offer content on their website, buy banner ads on their sites, speak at their conferences or buy a placement in their newsletters. Go above and beyond, invest your time and resources and win the mindshare space — and then stay top of mind.”
