Unlock the Secret Branding Tactics Top Brands Use to Dominate Crowded Markets—Number 7 Will Surprise You!
“Obsessing over every aspect of what your competition is doing on social media, events and their website and trying to catch up can result in half-conceptualized forays into channels that don’t work well for your personal brand. It pays to be aware, but make sure you are picking a few channels to do very well, not every channel your competition resides in.”
Brandon Stapper, Nonstop Signs
7. Keep a Living SWOT Analysis
“In order to keep a constant eye on our competitors’ activities and brands, we keep an open and continuous SWOT analysis of the players in the market. We are constantly observing the strengths of ours and other’s brands, weaknesses that we might be able to harness, new opportunities that arise in the market and threats that we might face. This simple tool helps us keep a pulse on the market.”
