Unlock the Secret Branding Tactics Top Brands Use to Dominate Crowded Markets—Number 7 Will Surprise You!
5. Go Against the Flow
“The only way to stand out is to do the opposite of what everyone else is doing, even if it seems crazy. The internet is a zoo. Put the laptop away and shut off the smartphone. Put on a nice suit and walk into businesses in person. Bring a free sample of your work as a gift and to show value to the owner. Ask for a meeting where you can talk further. No one is doing any of those things right now.”
Thomas Minieri, Minieri & Company
6. Pick a Few Things to Do Well
