Unlock the Secret Strategies Behind Explosive Press Release Success and Unstoppable PR Growth
- Get to the Point
Know what “tl;dr” means? It stands for “too long, didn’t read.”
Your boiler plate release with over 600 words is mind-numbing, especially when you feel the need to add another several hundred words of “important” information. Don’t be guilty of superlative stuffing. Everyone’s events and announcements are “truly amazing,” so be real.
Brevity provides more clarity, so stick with the facts of who, what, when, where and why — how can be a thought-provoking and interesting way to leave them wanting more, perhaps an interview.
