Unlock the Secret Strategies Behind Explosive Press Release Success and Unstoppable PR Growth
- Double Check Contact Information
It sounds too easy, but is the contact information updated and relevant? Submitting a press release with incomplete, incorrect or irrelevant contact information leads a journalist on a wild goose chase and makes them not want to work with you in the future, no matter how good the story angle.
Don’t make reporters jump through hoops to get to the right contact. All your information may be correct and relevant, but if they’re constantly rerouted while trying to get a story in that benefits you, they’re going to move on.
