Unlock the Secret Strategies Behind Explosive Press Release Success and Unstoppable PR Growth
- Call to Action
The call to action (CTA) is stressed as an intrinsic part of a press release, but too many create a weak summary that resembles more of a conclusion than a CTA.
The CTA goes MIA. Say an executive was promoted or a new widget released. Great, but what next? Why should the audience want to learn more? What should they do as a result of the information given?
Cue your reader in with a strategically placed hyperlink near or within your CTA. Don’t spam products, but encourage the reader to learn more by visiting your website or a relevant page on the site. Think of a call to action as having three components: providing direction, information and opportunity to connect.
