Unlock the Secret Strategies Behind Explosive Press Release Success and Unstoppable PR Growth
- Get Stats Correct
Don’t pull statistics from the air without sources. Your release is likely to get tossed aside because the journalist sees no worth in digging out a story when you provide unreliable information.
You make journalists’ lives much easier when you provide the sources in the release. They can move on to focusing on a specific angle and present an in-depth story that reflects the subject brilliantly. When you have correct stats, you lead with authority by placing them in the header and email subject line without coming across as click-bait.
