Unlock the Secret to Spotting Winning Visual Designers Before Hiring Them
7. Check Their References
Finding the right designers is key to ensure that we are maintaining brand consistency for clients. My process involves a rigorous review of candidates’ portfolios and reaching out to references. I really believe in the value of speaking to references to understand a candidate’s work ethic and quality of work product. – Adam Wright, Associated Graphics (AGI)
8. Test Their Creative Limits and Adaptability
To see how adaptable a designer is, ask them to create three vastly different concepts using your existing brand guidelines. This challenges them to work within some creative constraints but evaluates their ability to think beyond the types of designs that you’ve already created. You’ll want to hire the designers who can demonstrate original thought and adherence to brand preferences. – Firas Kittaneh, Amerisleep
