Unlock These 16 Unexpected Branding Hacks That Top Marketers Don’t Want You to Know
Logan Lenz, PartsMarket
13. Design for Mass Appeal
“Some ideas, colors and words already have a “mass effect” that make them rocket fuel for your brand. A logo shaped as a circle seems more familiar and certain words have positive or niche associations your unique customer base may understand. By being intentional in how you design your brand identity, you can leverage the mental positioning others have already set for you.”
Dan San, Meural
14. Bring Family to Work Events
“Every time I bring my family with me to conferences, they get more attention than I do. People usually hide their families and keep their work separate, which seems silly if you think about it. I’ve found that my family is actually what makes people want to approach me, and because we’ve developed a brand that is inclusive of family values, integrating them into my business life speaks to my brand.”
