Unlock These 16 Unexpected Branding Hacks That Top Marketers Don’t Want You to Know
Chris Christoff, MonsterInsights
11. Offer Unusual Coupons
“Once at an apparel trade show we served Chinese food to all our customers and gave them each fortune cookies at the end. Inside each cookie was a branded fortune, along with unique discount, redeemable only if purchasing the collection that same day. It worked.”
Dalia MacPhee, DALIA MACPHEE
12. Mention How Much Fun Work Is
“In the corporate world, it’s easy to subscribe to the perfectly written business copy that enterprises are used to. However, it’s becoming increasingly effective to stand out by being transparent about your company’s culture. When a brand shouts loudly about how much fun it is to do work, there is an unspoken magnetization that can bring about companies and customers that play by the same rules.”
