Unlock These 16 Unexpected Branding Hacks That Top Marketers Don’t Want You to Know
Amber Anderson, MORE
15. Incorporate Testimonials
“Utilize customer testimonials. When you get great feedback from your clients, post it on social media pages, rather than you doing all of the talking about your business, product or service.”
Andrew Schrage, Money Crashers Personal Finance
16. Provide Counter-Intuitive Advice
“This is a form of reverse psychology that I’ve found works very well to foster trust in my brand: Since the majority of my online content is based on education for certain careers, I’ll try and generate some content offering reasons why not to pursue these career paths. Offering some insight that runs counter to my explicit message has helped to build trust in my brand in my experience.”
