Unlock These 16 Unexpected Branding Hacks That Top Marketers Don’t Want You to Know
Diego Orjuela, Cables & Sensors
9. Get Personal
“I was hesitant to share my personal life on Instagram such as my workouts and my meals, but I realized this is what my audience wanted to see. They wanted to see the true me and what I did on a daily basis. This is what makes your brand unique. Don’t just share your expertise; share all of you and your audience will dig it.”
Sweta Patel, Silicon Valley Startup Marketing
10. Use Emojis When Appropriate
“Using emojis in some emails and social media posts has surprisingly given us positive results. I think they help to humanize the message, but it’s important not to overdo it. Pick emojis that are relevant to the conversation.”
