11 Branding Mistakes You’re Probably Making—And How They’re Secretly Killing Your Business
“When you hire fast, details slip. Emphasizing priorities for highly visible branding decisions will prevent you from frustrating clients and customers with mixed messages. Additionally, a strong value of the chain of command will help you maintain brand consistency and strength. “
Zev Herman, Superior Lighting
3. Not Trademarking Your Brand
“Everyone may like to think they are being original when it comes to branding, but you’ll be surprised at how many entrepreneurs share the same idea. The best way to avoid someone reaping the benefits of a business plan that’s similar to yours is to protect the idea or brand by copywriting and/or trademarking it.”
Derek Broman, Discount Enterprises LLC deguns.net
4. Assuming That You Know Your Audience’s Values
