11 Branding Mistakes You’re Probably Making—And How They’re Secretly Killing Your Business
“The brand has to have values that resonate with the audience or it will mean nothing. All too often, companies think they know what their audiences value and focus on one perspective, but they have missed the point and fall flat. Find out what matters to customers and the audience first and then build the brand attributes around that.”
Angela Ruth, Calendar
5. Not Focusing On Your Brand’s Value to the Customer
“Your product or service solves a problem. Too often, brands invest 100% of their time and resources telling, instead of showing, how they do that. Don’t worry about proving that your brand is hip. Instead, ground your messaging in what you have to offer the person considering becoming a customer. What do they want to know or learn? Prioritize adding value and the audience will follow.”
Ryan Wilson, FiveFifty
6. Being ‘Too Perfect’
