11 Branding Mistakes You’re Probably Making—And How They’re Secretly Killing Your Business

“A brand is built on consistency, whether it’s service, price or quality. Don’t follow shiny objects into the ditch because they sound good at the time. If you’ve gone to the trouble to define who you are and what you do, stay in your lane and be committed to your core values and strategies.”

Drew Gurley, Redbird Advisors

11. Leaving Your Branding Up to Resellers

“One of the biggest branding mistakes is when brands do not have control of their product detail pages on Amazon and other marketplaces. Instead, they allow their resellers to contribute product content which does not always portray the brand message. Every brand should have 100% control of their product content on marketplaces.”

Will Land, Accessory Export, LLC