11 Branding Mistakes You’re Probably Making—And How They’re Secretly Killing Your Business
“Being too perfect makes it hard for people to engage and emotionally respond to your brand. We’re all human and our strongest responses are actually to others emotions. If you are not showing something real in your brand, then you’ll lose that human quality that people want to engage with.”
Baruch Labunski, Rank Secure
7. Being Unable to Evaluate Your Brand Objectively
‘Brand building is about how the world sees your brand, not how you or your employees see the brand. It’s difficult to remove the context you already have and step back to evaluate a brand objectively as if you’re seeing it for the first time, each time. The best brands are ones that are able to regularly refresh for their audiences, not for the personal preferences of a marketing department.’
Roger Lee, Captain401
8. Having Inconsistent Visual Branding
