11 Branding Mistakes You’re Probably Making—And How They’re Secretly Killing Your Business
“Between digital and traditional channels, companies aren’t consistent with their branding, which confuses the audience. Corporate identity used to be a highly regarded science, but when digital branding arrived, it fell out of favor and was seen as old school. The discipline with visual presentations of a brand found in corporate identity manuals is just as relevant now they ever were.”
Andrew O’Connor, American Addiction Centers
9. Using Borrowed Images or Messaging
“With the rise of social media, consumers are more adept than ever at identifying if a company’s voice is authentic. You will see it on Instagram all the time. When you follow a company that produced canned images and messages, it stands out glaringly. Instead, companies have to be more transparent and authentic than ever. Stock images are a big mistake as are borrowing quotes.”
Diego Orjuela, Cables & Sensors
10. Straying Too Far From Your Core Identity
