16 Entrepreneurs Reveal the Surprising Personal Branding Icons That Shaped Their Success
Chris Christoff, MonsterInsights
14. Dwayne “The Rock” Johnson
“With around 12.8 million followers on Twitter, Dwayne’s messages tend to speak mostly of hard work, love and making the most of one’s life. I feel his overall appreciation for life that shines through his posts works brilliantly in building a brand based on his core beliefs. His posts come with an element of charisma and intimacy. It appears that he’s tailored his page to suit the needs of his fans, often highlighting people with whom he has memorable encounters. This has more than the desired effect in breathing life into his brand because the appreciation he showers on others is always well-received. The inspirational stories he shares help build the emotional connection. Besides, his consistency, with around three to five tweets every day, tells his fans that he’s always around.”
