16 Entrepreneurs Reveal the Surprising Personal Branding Icons That Shaped Their Success
Jared Ross Weitz, United Capital Source Inc.
3. Cody Wilson
“This is going to be a controversial pick, but Cody Wilson is one of the people I see as a branding genius. He’s the founder of Defense Distributed, a nonprofit organization centered around firearm production and distribution. They’re so controversial because of their products centered around 3D-printing guns, which has placed them at the forefront of the American gun control debate. Wilson has managed to turn a concept as terrifying as creating unlicensed garage guns into a sleek and modern business serving as a reflection of the IoT paradigm. He’s successfully sold his company as a bulwark for the second amendment and weathered some of the most intense press scrutiny unscathed. His brand is an example of how to be controversial and successful.”
