16 Entrepreneurs Reveal the Surprising Personal Branding Icons That Shaped Their Success
Derek Robinson, Top Notch Dezigns
15. Sara Blakely
“Sarah Blakely has always been a personal idol, both when it comes to her business acumen and her personal branding. Even though she is now a billionaire, she frequently discusses her humble beginnings, discussing how she gave everything she had into starting Spanx. These stories are not glamorous, and are incongruent with her current status, yet she keeps telling them. This consistent message of determination against the odds positions her as a relatable leader and makes her an immediate inspiration for young entrepreneurs. As a woman, she knew the potential for her product, and she used her personal experience to find a consumer insight that changed the industry. Her personal branding is all about being herself and empowering others.”
