Discover the 14 Email Marketing Services That Could Transform Your 2026 Strategy Overnight
But if you’re willing to spend some time learning the platform, the level of control you get is impressive.
When it comes to building emails, ActiveCampaign includes a drag-and-drop editor along with a selection of templates to get started quickly. You can send standard broadcast emails, create automated sequences, run A/B tests, or send RSS-based campaigns.
Contact management is another area where ActiveCampaign stands out.
You get detailed contact profiles that show a full history of how each subscriber has interacted with your emails, website, and automations. Features like site tracking and event tracking make it possible to build extremely targeted campaigns based on user behavior.
