Discover the 14 Email Marketing Services That Could Transform Your 2026 Strategy Overnight
Integrations
And of course, don’t forget to think about integrations. It’s unlikely that your email marketing software will be the only tool in your marketing arsenal, so it’s important to make sure it integrates well with the rest of your marketing stack.
For example, if you want to automatically import new subscribers from your WordPress website to your email marketing platform, it’ll need to integrate well with WordPress. Most email marketing platforms have their own dedicated WP plugin for this reason. You might also want to hook it up to your automation software, CRM, etc.
