Discover the 14 Email Marketing Services That Could Transform Your 2026 Strategy Overnight
The best email service providers will have a stellar sender reputation and an infrastructure in place that ensures maximum deliverability. Ideally, you’ll want to choose a service provider with an average overall delivery rate of at least 99%.
However, you should also remember that your email service provider isn’t the only factor that impacts deliverability. Things like poor list hygiene (failing to maintain your list and clean out cold/inactive subscribers), using URL shorteners, and making it difficult for recipients to unsubscribe can all negatively impact deliverability.
