Discover the 14 Email Marketing Services That Could Transform Your 2026 Strategy Overnight
Ideally, you should look for an email marketing solution that gives you a wide range of templates to choose from. That way, it’ll be easier to find a template for the specific type of marketing or transactional email you want to send.
At a minimum, there should be templates for common types of emails like welcome emails, newsletters, offers and discounts, customer feedback forms, events, and re-engagement emails.
Email editor
Another core feature to look for is an email editor. Most email marketing solutions will have some kind of built-in drag and drop email editor that you can use to put together professional-looking newsletters in an intuitive interface complete with a real-time preview.
