Discover the 14 Email Marketing Services That Could Transform Your 2026 Strategy Overnight
Subscriber management is also fairly flexible. You can tag contacts, filter subscribers based on activity or other data points, and track how people interact with your campaigns.
AWeber also includes split testing so you can experiment with different subject lines, email content, and layouts to improve performance.
Automation is available as well, although it works a little differently compared to some other platforms. Instead of a visual workflow builder, automation is configured through rules and sequences. Some users may prefer a visual system, but the approach AWeber uses is relatively easy to understand once you get familiar with it.
