Unlock the Secret Sauce: 17 Surprising Strategies to Make Your Brand Truly Authentic
Kim Kaupe, ZinePak
2. Show Your Audience a Real Person
“Using videos and getting involved in interviews and podcasts plus posting pictures and interacting with the audience are all great ways to show yourself, which is the authenticity that is necessary. Don’t be afraid that your personality is too quirky. Your audience just wants to see a real person out there telling it like it is.”
3. Stand for Something That Sparks Debate
“One of my mentors told me that if you put out a message everyone agrees with, it’s probably not going to go too far. The best companies stand for something that makes people feel strong emotions of agreement and disagreement. It’s what creates a feeling of true kinship with your brand and amplifies what you’re about both by word of mouth and through press coverage.”
