Unlock the Secret Sauce: 17 Surprising Strategies to Make Your Brand Truly Authentic
“Live video is an incredibly effective way of engaging with your customers and driving authenticity into your brand. For instance, consider doing a live video tour of your office. Walk your viewers around and share stories about why you’ve designed your space the way you have. Leverage video to tell your story and to interview your team members and allow them to tell their story.”
Kristopher Jones, LSEO.com
8. Highlight How You’re Different from Bigger Competitors
“One advantage as a smaller brand is that you can stand out. Consumers probably have some ideas about the big fish in your industry, so map out what their brand personalities are and then see what isn’t saturated. If holes in the market match up with strengths of your business, go in that direction. Just make sure and back up your value proposition with innovation; customers can sniff out a fake.”
