Unlock the Secret Sauce: 17 Surprising Strategies to Make Your Brand Truly Authentic
Mark Krassner, Expectful
4. Share Things People Would Love About Your Company
“The last thing you want is to be a company with a stiff corporate layer and then “faux authenticity” layered on top. People see right through that. Instead, think about the things people would love about your company if they got to sit in your office. What do you say when the outside world isn’t listening? Find a way to share that.”
Zach Obront, Book in a Box
5. Be Real and Transparent
“Being authentic means not keeping knowledge proprietary to you, but instead sharing it with as many people as you can. Make your secret sauce the thing you share the most because it is always what you are most passionate about. Understand that it’s easy to talk, hard to execute, and that what makes you great is your ability to do what you say.”
