Unlock the Secret Sauce: 17 Surprising Strategies to Make Your Brand Truly Authentic
12. Don’t ‘Inject’ It; Cultivate It
“The idea that you can inject authenticity into a brand is contrary to the meaning and spirit of authenticity. It shows a profound misunderstanding of what authenticity is. Authenticity isn’t injected into a brand; it’s cultivated by the people in a company who sincerely respect customers and share their values.”
Vik Patel, Future Hosting
13. Put Design First
“”Design-first” businesses are exceptional, especially when you are talking about physical product businesses. These are businesses that have a dedicated Chief Design Officer. Designers are often perfect blenders of art and business, allowing them to create an authentic voice for your company. Just look at Apple – design always comes first.”
