The Surprising Mistake That’s Killing Your Brand’s Voice—And How to Fix It Now
Nathalie Lussier, AmbitionAlly
14. You Can’t Over-Communicate
“Part of starting a new brand is convincing people that there is a need for what you are doing. People tend to have a presumption that what you are doing will not work. It is better to overcommunicate and risk divulging too much — but succeed in convincing them of your value proposition — than to safeguard too much and have everyone write you off.”
Joel Butterly, InGenius Prep
