The Surprising Mistake That’s Killing Your Brand’s Voice—And How to Fix It Now
Jayna Cooke, EVENTup
12. Respect People’s Time
“Some startups overcommunicate by sharing every detail of every single feature update with their mailing list. You may have worked hard to add a new feature, it may improve your product’s functionality, but you probably don’t need to share the nuts and bolts with your busy customers. Respect people’s time. Keep the information you share relevant and high-level.”
13. Don’t Communicate in the Wrong Way
“There really isn’t a danger of over-communicating when you’re trying to gain traction with a new brand. But there is a danger of communicating in the wrong way. Take the time to really strategize your content and be intentional about sharing value and being present for others across different channels. The more you can offer value and benefit, the more likely others will start seeking you out.”
