The Surprising Mistake That’s Killing Your Brand’s Voice—And How to Fix It Now
Adam Steele, Loganix
6. Carefully Select and Engage Influencers
“You can convincingly communicate your brand’s value and do it well, but you will eventually hit a point of diminishing returns. An excellent supplemental strategy, then, is to sway the most trusted voices in your market to make your case for you. Even a small handful of the right names vouching for your brand can be wildly more impactful than yet another email blast or media campaign.”
Ryan Wilson, FiveFifty
