The Surprising Mistake That’s Killing Your Brand’s Voice—And How to Fix It Now
7. Minimize Text, Maximize Visuals
“One of the biggest mistakes that brands make is communicating their message using text-heavy media. It’s like giving a prospective customer a reading assignment — and you don’t want your marketing materials to feel like homework. Instead, use visually driven media — from motion graphics to interactive web pages — to pique their interest, encourage sharing and make learning about your brand fun.”
Amy Balliett, Killer Infographics
8. Answer Your Target Audience’s Questions
