The Surprising Mistake That’s Killing Your Brand’s Voice—And How to Fix It Now
“Put yourself in your customer’s shoes to understand the type and amount of communication they’re looking for. Apply the same rigor to designing your communications as you did to designing your product – the same principles of solving customer pain points apply. When you get the chance, test that design by asking customers if you’re communicating too much (or not enough). They will tell you.”
Kevin Bretthauer, FuelCloud
5. Shake Up Your Ads Often
“For maximum exposure without over communication, make sure that you shake up your marketing efforts every few weeks. You don’t have to retire the old ads, just put them on rotation later on. Users often filter out ads that they’ve seen after a couple times, so an added benefit of this is some fresh attention from people you no longer reach.”
