The Surprising Mistake That’s Killing Your Brand’s Voice—And How to Fix It Now
“When launching a new brand, it’s so easy to just blog about your brand, but this way of blogging may not get your brand noticed. Instead, look to craft blog posts that answer your potential customer’s questions using tools like AnswerThePublic.com and Quora. Once customers are on your site reading your blog, give them a free resource in exchange for their email address to nurture the relationship.”
9. Keep Email to a Minimum
“Keep email communications to a minimum, and only send them out when you have something relevant to say. Adopt the same approach with social media postings. Your blog posts should also be scheduled but not overdone. It can be easy to overcommunicate in your zest to launch your brand, but taking a more conservative approach is probably a better option.”
