The Surprising Mistake That’s Killing Your Brand’s Voice—And How to Fix It Now
Andrew Schrage, Money Crashers Personal Finance
10. Say the Same Message in Different Ways
“Many times, when companies and people overcommunicate it’s because they keep saying the same exact thing over and over again. Instead of saying the same thing, think of ways you could communicate the message in different ways. Everyone is different, so you have to approach people from different angles to understand your message.”
11. Make Sure Your Content Makes Sense
“To avoid over communication, take a moment and make sure that all the content you are pushing makes sense for your brand and is something that your core user wants to see. Don’t just share something to share something, make sure what you are saying is in alignment with your brand.”
