Unlock the Secret Hours to Skyrocket Your Instagram Reels in 2026!
To access Instagram Insights, you’ll need a business account or creator account. Open the app and click the menu in the top right, then click Insights > Total followers.
From here, you’ll be able to see a breakdown of your follower demographic, including Top locations (useful for determining the time zones you should be focusing on).

At the bottom of the page, you’ll see a Most active times chart, that tells you the hours your followers are most active on each day of the week, as well as the days they’re most active on.


