Unlock the Secret Hours to Skyrocket Your Instagram Reels in 2026!
Focus on improving watch time
The time you post Instagram Reels isn’t the only thing that matters. There are lots of other factors that will have an even bigger impact on your reach and engagement.
One of the most important factors is average watch time. The more people that watch your Reels through to the end (without scrolling past), the more the algorithm will surface it on Instagram users’ For You pages, and the greater your reach and engagement.
The upshot of this is clear: Make sure you’re creating compelling, quality content that people can’t help but watch.


