Unlock the Secret Hours to Skyrocket Your Instagram Reels in 2026!
RivalIQ study
- Monday: 10 PM – 7 AM
- Tuesday: 10 PM – 7 AM
- Wednesday: 10 PM – 7 AM
- Thursday: 7 PM – 10 PM
- Friday: 7 PM – 10 PM
- Saturday: 10 PM – 7 AM
- Sunday: 7 PM – 10 PM
As you can see, RivalIQ found that the best time to post IG Reels is pretty consistent across the week.
On most days, the best time to post is overnight (10 PM – 7 AM). But on Thursdays, Fridays, and Sundays, engagement peaks slightly earlier, in the late evening (7 PM – 10 PM)
Influencer Marketing Hub study
- Monday: 6 AM, 10 AM, and 10 PM
- Tuesday: 2 AM, 4 AM
- Wednesday: 7 AM, 8 AM, 11 PM
- Thursday: 9 AM, 12 AM, 7 PM
- Friday: 5 AM, 1 PM, 3 PM
- Saturday: 11 AM, 7 PM, 8 PM
- Sunday: 7 AM, 8 AM, 4 PM
Influencer Marketing Hub found that there are multiple best times to post Reels on each day of the week.
