Unlock the Secret Hours to Skyrocket Your Instagram Reels in 2026!
DemandSage study
- Monday: 3-6 AM, 12 PM, 10-11 PM
- Tuesday: 2 AM, 4-6 AM, 8-9 AM
- Wednesday: 4 AM, 6 AM, 9 AM
- Thursday: 6-9 AM, 7 PM, 12 PM
- Friday: 2-4 AM, 11 AM, 1 PM
- Saturday: 9-10 AM, 6-7 PM
- Sunday: 5 AM, 7 AM, 1-3PM
Again, DemandSage found a wide spread of peak engagement times on different days of the week.
So many different times were highlighted as potential best times to post that it’s tough to draw any conclusions from this study.
Later study
- Monday: 1 AM, 3-6 AM, 3 PM, 11 PM
- Tuesday: 2 AM, 4-6 AM, 8-9 AM
- Wednesday: 3 AM – 5 PM
- Thursday: 12 AM, 2 AM
- Friday: 3 AM, 5 AM
- Saturday: 1 AM, 5 AM, 10 PM
- Sunday: 3-4 AM, 7 AM, 10-11 PM
Later found several best times to post Reels on each day of the week. But for the most part, these fell between 10 PM and 7 AM. This correlates with RivalIQ’s findings that overnight is the best time to post.
