Unlock the Secret Hours to Skyrocket Your Instagram Reels in 2026!
Nonetheless, for context, we’ve also listed and compared the best time to post Reels according to other studies in the table below.
| Study | Best time to post Instagram Reels |
| RivalIQ | 10 PM – 7 PM on Saturdays |
| DemandSage | 11 AM on Wednesdays |
| SocialPilot | 9 AM – 12 PM from Monday to Thursday |
| Later | 4 AM on Mondays |
The best time to post Reels on Instagram by day
Many studies that have analyzed the best time to post Reels on Instagram found that it changes depending on the day of the week.
Below, you’ll find an overview of the best time to post Instagram Reels by day, according to several leading studies.
