Unlock the Secret Hours to Skyrocket Your Instagram Reels in 2026!
Run experiments
Above, we said that posting Instagram Reels at the same times every day/week is important. But there’s one exception to this.
If you’re just starting out on Reels, you’ll need to experiment with different posting times first so that you can gather data and hone in on your peak times, and only then should you switch over to a consistent schedule.
Conduct competitor analysis
Another great way to find the best time to post Reels on Instagram is to look at when your biggest competitors are posting on the social media platform.
