Unlock the Secret Hours to Skyrocket Your Instagram Reels in 2026!
That said, in our opinion, the best data comes from a study by RivalIQ, which found that:
The overall best time to post Reels on Instagram is 10 PM – 7 AM, particularly on Saturdays.
The reason we think RivalIQ’s study is the most accurate is that it’s the only one that calculated the increase in each studied brand’s average engagement rate at different times, and then used this to work out the best time to post.
In contrast, most other studies seem to just look at which times/days have the greatest engagements overall, which isn’t necessarily a reliable indicator of the best time to post
