Unlock the Secret Hours to Skyrocket Your Instagram Reels in 2026!
Typically, these are spread across the day, with peak engagement occurring first in the early morning, then again in the afternoon, and again in the evening.
SocialPilot study
- Monday: 3 AM, 7 PM
- Tuesday: 12 AM, 1 AM, 6 AM
- Wednesday: 4 AM, 6 AM, 9 PM
- Thursday: 6 AM, 4 PM
- Friday: 2 AM, 11 AM, 1 PM
- Saturday: 9 AM, 4 PM, 5 PM
- Sunday: 5 AM, 8 AM, 1 PM
Like Influencer Marketing Hub, SocialPilot found engagement on Instagram Reels peaks several times each day. This may correlate with business hours and reflect the structure of a typical Instagram user’s working day.
